It’s been said that “good designers redesign, great designers realign“. Design is a continual process of refinement, realignment and improvement. But how do you decide what needs refining? Do you make informed decisions or are you grasping at straws in the dark?
Web site statistics hold the key to making informed decisions, but throwing a little Google Analytics code on your site isn’t really enough.
In this one hour session you will learn how to use web statistics to better refine your designs. Get the basics of what all those analytics numbers mean, learn how to set measurable goals, and define conversions.
Want more? Then plan to attend the “Better Design Through Analytics” workshop where you’ll learn to take this to the next level with A/B testing and the Google Website Optimizer.
